SoilCares Visits Argus FMB Africa Conference

News out of Africa

The Argus Africa Fertilizer conference was SoilCares' opportunity to meet the market - from leading producers to major buyers and distributors, and all categories of essential service providers.

Argus FMB Fertiliser Conference

The SoilCares team recently visited the FMB Africa Fertiliser Conference in Marrakesh, Morocco to meet with other experts in the field to discuss the importance of soil testing for better fertiliser use across Africa.

The event, which was a great success, led to SoilCares meeting with many high profile players in the field, such as fertilizer producers and blenders from Africa Middle East and Asia, logistics companies, NGOs in the fertilizer sector (including IFDC, AGRA, Gates Foundation, AFAP and One Acre Fund), African development funds and government agencies.

The event gave SoilCares good publicity for our technology for testing soil across the world. Vistors to the event were particularly interested to learn about our soil analysis technology, and good networks were created for sales follow up. Most of the visitors were interested in the LIAB, and its micro- and macro-nutrient testing abilities.

The SoilCares team learnt more about how Morocco is well advanced in soil analysis and data spearheaded by OCP fertilizer, epsecially in comparison to countries such as Kenya. Global fertilizer companies are now turning their sales and marketing focus on sub Sahara Africa due to the oversupply of fertilizer in the global markets. We also learnt that soil mapping is becoming a critical neccessity for these companies who lack information about soil testing and analysis.

SoilCares came away with the idea that they should move fast to calibrate most countries in the Sub-Sahara Africa in order to grab the opportunity of the need for soil analysis and mapping by both the fertilizer companies and the farmers. With our unique soil database, we should be in a good position carry out the neccessary calibration as soon as possible.

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